前言
Unit 1 Exhibition Services
Reading Passage A Types of Meetings， Conventions and Expositions
Reading Passage B Meeting Planning
Unit 2 Food and Tourism
Reading Passage A“Slow Food” Association
Reading Passage B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Reading Passage A Macau： A Destination for Medical Tourism
Reading Passage B Macaus Medical Tourism Competitors
Unit 4 Tourism Transportation
Reading Passage A Tourism Transport， Technology and Carbon DioxideEmissions
Reading Passage B The Effects of Airfares and Foreign Exchange Rateson Global Tourism
Unit 5 Tourism Demands
Reading Passage A Customer Needs， Wants and Demands
Reading Passage B Forecasting Tourism Demand Using Consumer Expectations
Unit 6 Tourism and Hospitality Management
Reading Passage A Trends for Hospitality Industry
Reading Passage B Franchising in Chinas Hotel Industry
Unit 7 Tourism Marketing
Reading Passage A Future Research Directions in Tourism Marketing
Reading Passage B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Reading Passage A Customer Service and Snowsport Tourism in Australia
Reading Passage B The Impact of SST on Destination Image andCustomer Delight
Key to Exercises
Glossary
版权
