本书涉及市场营销4P的主要环节，并进行展开，包括产品品牌、企业形象、企业文化、广告、推销、营销环境、市场调研、消费者行为、售后服务和营销员培养等章节。每课课文以对话的形式，向读者介绍中心内容、专门的术语及专业表达法，并配以适当的听说练习，使读者能身临其境各以了解营销的整个过程，从中触类旁通，举一反三。 本书主要为高职高专学生编写，侧重于营销基本操作技能的训练。亦可当作其他涉外营销人员入行前的实战训练教程。

Unit 1 Marketing Environment
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 2 Marketing Planning and Strategies
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 3 Market Research
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 4 STP（Segmenting， Targeting and Positioning）
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 5 Product（1）
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 6 Product（2）
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 7 Pricing
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 8 Distribution
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 9 E-Commerce & Internet Marketing
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 10 Advertising
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 11 Public Relations
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities
Unit 12 Sales Promotion
  Background Information
  Warm-up
  Basic Knowledge
  Dialogues
  Extended Activities