职通商务英语》立体化系列教材由《职通商务英语综合教程1-4册》、《职通商务英语听说教程1-3册》、《职通商务英语拓展教程1-4册》三大模块构成。其中，《职通商务英语基础教程》重点讲解商务概念、术语、基本技能等初级商务知识；《职通商务英语综合教程》注重商务英语基础知识和商务综合技能的培养与训练；《职通商务英语听说教程》强调商务英语听说能力的提高与巩固；《职通商务英语拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此，每个模块都具有比较完整而独立的内容体系，既具有独立价值，但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开，根据学生的认知规律，确定知识内容的呈现顺序，使之形成结构合理的知识体系。

前辅文
Unit 1 Corporate Innovation
  Section I Opening Case Apple Sends a New Signal to Consumers
  Section II Related Theories
  Section III Case Study Products and Services: Innovation Matters — A Case Study of Google Inc.
  Section IV Focus on Skills
  Section V Business Humor A Car as Collateral
Unit 2 International Operations
  Section I Opening Case Logitech’s Global Operations
  Section II Related Theories
  Section III Case Study How the Swedish Retailer Became a Global Cult Brand — A Case Study of IKEA
  Section IV Focus on Skills
  Section V Business Humor True Definition of Globalization
Unit 3 Strategic Management
  Section I Opening Case What Does Geely Gain from the Volvo Deal?
  Section II Related Theories
  Section III Case Study The Strategy of Eastman Kodak Company — A Case Study
  Section IV Focus on Skills
  Section V Business Humor You Must Be an Engineer
Unit 4 International Marketing
  Section I Opening Case The Market Segmentation of P&G
  Section II Related Theories
  Section III Case Study Focusing on Marketing Strategy with Segmentation and Differentiation — A Case Study of FedEx Corp.
  Section IV Focus on Skills
  Section V Business Humor Different Aspects of Marketing
Unit 5 E–Commerce
  Section I Opening Case E–Commerce: Challenges of Amazon in Book Publishing
  Section II Related Theories
  Section III Case Study Electronic Commerce at eBay
  Section IV Focus on Skills
  Section V Business Humor The Phone
Unit 6 International Franchising
  Section I Opening Case KFC — Gold Standard in Franchising
  Section II Related Theories
  Section III Case Study Kremed! — The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition, Greed, and Inexperience.
  Section IV Focus on Skills
  Section V Business Humor A Beggar’s Franchising
Unit 7 Global Supply Chain Management
  Section I Opening Case Dell’s Selling Computer Directly to Customers
  Section II Related Theories
  Section III Case Study Supply Chain Management Practices — A Case Study of Wal-Mart
  Section IV Focus on Skills
  Section V Business Humor The Shredder
Unit 8 Venture Investment
  Section I Opening Case IDG in China
  Section II Related theories
  Section III Case Study KPCB: The World Leading Venture Capital Firm — A Case Study of KPCB
  Section IV Focus on Skills
  Section V Business Humor A Doctor’s Wise Investment
Unit 9 International Service Outsourcing
  Section I Opening Case Focusing on Core Competencies
  Section II Related Theories
  Section III Case Study A Chinese Outsourcing Company in Japanese Market
  Section IV Focus on Skills
  Section V Business Humor Outsourcing
Unit 10 Intercultural Business Communication
  Section I Opening Case Key to VW’s Success in America Is Cultural Understanding
  Section II Related Theories
  Section III Case Study Euro Disney: From Dream to Nightmare — A Case Study of Disney
  Section IV Focus on Skills
  Section V Business Humor The New Manager
Glossary
Useful Expressions

“十二五”职业教育国家规划教材