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职通商务英语(第二版)综合教程1
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职通商务英语(第二版)综合教程1
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商品名称:职通商务英语(第二版)综合教程1
物料号 :44623-00
重量:0.000千克
ISBN:9787040446234
出版社:高等教育出版社
出版年月:2016-02
作者:《职通商务英语》编写组
定价:39.50
页码:184
装帧:平装
版次:2
字数:284
开本:16开
套装书:否

《职通商务英语》立体化系列教材由《职通商务英语综合教程1-4册》、《职通商务英语听说教程1-3册》、《职通商务英语拓展教程1-4册》三大模块构成。其中,《职通商务英语基础教程》重点讲解商务概念、术语、基本技能等初级商务知识;《职通商务英语综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。

前辅文
Unit 1 Business Kaleidoscope
  Section I Lead-in
  Section II Reading What Is Business?
  Section III Language Focus
  Section IV Business Writing Business Letters
  Section V Listening & Speaking Expressing Opinions
  Section VI Business Etiquette Dos and Don'ts in the USA
Unit 2 Business Enterprise
  Section I Lead-in
  Section II Reading What Kind of Business Enterprise is Best for You?
  Section III Language Focus
  Section IV Business Writing A Company Profile
  Section V Listening & Speaking Presenting a Company
  Section VI Business Etiquette Manners
Unit 3 Business Plan
  Section I Lead-in
  Section II Reading Business Plan
  Section III Language Focus
  Section IV Business Writing Agenda
  Section V Listening & Speaking Holding a Meeting
  Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1–3
Unit 4 Business Relationship
  Section I Lead-in
  Section II Reading What Is Corporate Entertainment?
  Section III Language Focus
  Section IV Business Writing Business Cards & Business Greeting Cards
  Section V Listening & Speaking Socializing
  Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
  Section I Lead-in
  Section II Reading The Marketing Mix
  Section III Language Focus
  Section IV Business Writing Telephone Messages
  Section V Listening & Speaking Business Telephoning
  Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
  Section I Lead-in
  Section II Reading Advertising
  Section III Language Focus
  Section IV Business Writing A Short Product Description
  Section V Listening & Speaking Presenting a Product
  Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4–6
Unit 7 Retail Business
  Section I Lead-in
  Section II Reading Retail Trade
  Section III Language Focus
  Section IV Business Writing Business Memo
  Section V Listening & Speaking Offering Help
  Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
  Section I Lead-in
  Section II Reading The Business of Banking
  Section III Language Focus
  Section IV Business Writing Notice
  Section V Listening & Speaking Giving and Asking for Advice
  Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
  Section I Lead-in
  Section II Reading What Is E-business?
  Section III Language Focus
  Section IV Business Writing Email
  Section V Listening & Speaking Making Suggestions
  Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
  Section I Lead-in
  Section II Reading What Is Customer Service?
  Section III Language Focus
  Section IV Business Writing Letters of Complaint; Adjustment Letters
  Section V Listening & Speaking Dealing with Complaint
  Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7–10
Glossary

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