《旅游职业英语-读写实务》第一册共八个单元，由三部分组成，第一部分包括第一二单元，语料选取围绕英语导游员岗位工作内容，涵盖了景点景区导游和场馆讲解员工作环境；第二部分包括三、四、五单元，语料选材围绕国际旅行社相关工作岗位，比如涉外旅游咨询、销售、证照等；第三部分包括六、七、八单元，语料主要围绕涉外酒店相关工作岗位，如涉外酒店接待、前台、销售等。 《旅游职业英语-读写实务》第一册旨在为后续课程打基础，选材难度低于英语应用能力考试B级难度，阅读部分的选材多以旅游行业境内工作岗位为主，国际旅行社部分有涉及境外岗位内容。写作部分从基础词句入手，循序渐进至段篇写作。涉外礼仪常识取材广泛，境内外兼顾,涉及中西见面礼仪、赠礼礼仪、就餐礼仪、酒店礼仪和西藏特色民俗礼仪等。中国传统文化知识包括中国龙文化、功夫、十二生肖、皮影戏以及北京特色文化，如胡同、京剧、庙会、烤鸭等。 《旅游职业英语-读写实务》第一册注重时效性、多样性和趣味性及实践设计的实用性，以期有效提高学习者在旅游相关岗位所需的英语知识与技能，同时也为后续的读写和口笔译等能力培训打下坚实的基础。

前辅文
Chapter One Tour Guide Services
  Unit 1 Tour Guide
   Section I Introduction: Tour Guide
   Section II Intensive Reading: The Corridor in the Summer Palace
   Section III Extensive Reading: Pingyao Ancient City
   Section IV Writing: Introduction to Scenic Spot
   Section V Career Salon: Chinese Greetings
   Section VI Useful Words & Expressions
  Unit 2 Museum Guide
   Section I Introduction: Museum Guide
   Section II Intensive Reading: National Museum of China
   Section III Extensive Reading: Nanjing Museum
   Section IV Writing: Introduction to a Museum
   Section V Career Salon: Western Greetings
   Section VI Useful Words & Expressions
Chapter Two Travel Agency Services
  Unit 3 Travel Consultation
   Section I Introduction: Junior Travel Consultant
   Section II Intensive Reading: What Is a Senior Travel Consultant?
   Section III Extensive Reading: “Click” to Get a Perfect Travel Plan
   Section IV Writing: MEMO
   Section V Career Salon: Chinese Gift-giving Etiquette
   Section VI Useful Words & Expressions
  Unit 4 Travel Marketing
   Section I Introduction: Tourism Sales and Marketing
   Section II Intensive Reading: Travel Marketing
   Section III Extensive Reading: Online Travel Service Booming
   Section IV Writing: Business Email
   Section V Career Salon: Western Gift-giving Etiquette
   Section VI Useful Words & Expressions
  Unit 5 Travel Documents
   Section I Introduction: Travel Documents Processing
   Section II Intensive Reading: How to Apply for a Chinese Visa
   Section III Extensive Reading: Passport and Visa
   Section IV Writing: Visa Application Form
   Section V Career Salon: Tibetan Customs
   Section VI Useful Words & Expressions
Chapter Three Hotel Services
  Unit 6 Hotel Concierge
   Section I Introduction: Hotel Concierge
   Section II Intensive Reading: Introduction to Hotel Concierge
   Section III Extensive Reading: Concierge Services in Kempinski Hotel
   Section IV Writing: Invitation Cards
   Section V Career Salon: Etiquette Tips for Staying in Hotels
   Section VI Useful Words & Expressions
  Unit 7 Hotel Reception
   Section I Introduction: Hotel Receptionist
   Section II Intensive Reading: Procedures of Making a Room Reservation
   Section III Extensive Reading: Front Desk Hospitality Training Can
   Generate Future Business
   Section IV Writing: Reservation Form
   Section V Career Salon: Chinese Dining Etiquette
   Section VI Useful Words & Expressions
  Unit 8 Hotel Marketing
   Section I Introduction: Hotel Salesperson
   Section II Intensive Reading: How to Work in Sales at a Hotel
   Section III Extensive Reading: Hilton Shanghai
   Section IV Writing: Hotel Ads
   Section V Career Salon: Dining Etiquette in Western Countries
   Section VI Useful Words & Expressions
Useful Words & Expressions

“十二五”职业教育国家规划教材