苏州大学大英教学团队结合跨文化交际教学的经验，整合和参考了国内外最新的有关材料，编写了这本供高等学校非英语专业本科学生使用的教材。本教材由十个单元组成，每个单元有四个板块（Warm up, Readings, Exercises, Additional reading），力求从不同视角介绍和探讨跨文化交际的主要内容和一些重要问题。每单元的练习形式多样，可供学生课内外讨论或实践。希望通过环环相扣的训练，使学生主动把跨文化交际知识转化为跨文化交际技能，全面提高自身的综合素质，在全球化时代做一个合格的地球村民。

前辅文
Unit 1 Globalization and Intercultural Communication
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 What Is Globalization
   Passage 2 Thinking Globally
   Passage 3 What Is Intercultural Communication
  Part 3 Exercises
  Part 4 Additional Reading
   Jack Ma Brings Alibaba to the U.S.
Unit 2 Communication and Culture
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 A Wide-Angle View of Communication
   Passage 2 What Culture Means to Us
   Passage 3 Images of Culture
  Part 3 Exercises
  Part 4 Additional Reading
   Functions of Culture
Unit 3 Verbal Communication
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 Verbal Language in Intercultural Communication
   Passage 2 Direct and Indirect Communication Styles
   Passage 3 Addressing People
  Part 3 Exercises
  Part 4 Additional Reading
   Cultural Differences in Verbal Communication
Unit 4 Nonverbal Communication
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 The Basics of Nonverbal Communication
   Passage 2 Kinesics and Proxemics
   Passage 3 Paralanguage and Chronemics
  Part 3 Exercises
  Part 4 Additional Reading
   Do’s and Taboos: Cultural Aspects of International Business
Unit 5 Cultural Values
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 The Role of Values in Intercultural Communication
   Passage 2 Patterns of Friendship
   Passage 3 Family Structure
  Part 3 Exercises
  Part 4 Additional Reading
   Hofstede-Bond Research on Cultural Value Orientations
Unit 6 Culture Shock
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 What Is Culture Shock
   Passage 2 Symptoms and Effects of Culture Shock
   Passage 3 Constructing Adaptive Cultural Transformation Competence
  Part 3 Exercises
  Part 4 Additional Reading
   Why is Reverse Culture Shock Worse than Culture Shock
Unit 7 Intercultural Communication Competence
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 Intercultural Communication Competence
   Passage 2 Potential Barriers to Effective Intercultural Communication
   Passage 3 Improving Intercultural Communication
  Part 3 Exercises
  Part 4 Additional Reading
   Cultural Literacy: Understanding and Respect for the Cultural Aspects of Sustainability
Unit 8 Intercultural Communication for Education
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 Intercultural Communication in Higher Education Context: Pedagogical and Personal Imperatives
   Passage 2 Intercultural Pedagogy: The Role of Education in Intercultural Communication
   Passage 3 Multicultural Education: Learning Styles in a Multicultural Classroom
  Part 3 Exercises
  Part 4 Additional Reading
   Chinese Students Adjust to American Education:When East Meets West, Differences Abound
Unit 9 Intercultural Communication for Business
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 Cross-cultural Solutions for International Business
   Passage 2 Ten Strategies for Success Abroad
   Passage 3 Intercultural Communication in the Global Workplace
  Part 3 Exercises
  Part 4 Additional Reading
   Culture in Advertising
Unit 10 Intercultural Communication For Cyberspace
  Part 1 Warm Up
  Part 2 Readings
   Passage 1 Living Language
   Passage 2 The Impact of New Media on Intercultural Communication
   Passage 3 The Role of Social Media in Intercultural Learning
  Part 3 Exercises
  Part 4 Additional Reading
   Globalization, Networking and Intercultural Communication
Bibliography