Front Matter
Vietnam
Introduction
Key Facts
Chapter 01 LAND & PEOPLE
Geography
A Brief History
The Political System
The Ethnic Mix
The Role of Returnees
Vietnam in the World
Chapter 02 VALUES & ATTITUDES
The Role of Confucianism
Western Influences
National Identity
The Changing Family Role
The Changing Role of Women
Regional Differences
Attitudes Toward Foreigners
Maintaining Harmony
Attitudes Toward Education
Chapter 03 RELIGION, FESTIVALS, & RITUALS
A Religious Kaleidoscope
Traditional Festivals and National Holidays
Birthdays, Weddings, and Funerals
Chapter 04 THE VIETNAMESE AT HOME
Daily Life
Who Spends What
Housing
The Education System
Military Service
Visiting a Vietnamese Home
Chapter 05 FOOD & DRINK
Foreign Infl uences
Eating Out
Traditional Habits
Banquets and Entertaining
Dining Etiquette
Chopstick Skills and Etiquette
Chapter 06 TIME OUT
Vietnamese Culture
Shopping
Places to Visit
Chapter 07 TRAVEL, HEALTH, & SAFETY
Getting Around
Where to Stay
Health
Safety and Security
Chapter 08 BUSINESS BRIEFING
Vietnam’s New-Look Economy
Making Investment Easier
Doing Business
Setting Up the Meeting
At the Meeting
The Decision-Making Process
Contracts and Fulfi llment
Trade Unions
Chapter 09 COMMUNICATING
Language
Face-to-Face Communication
Body Language
The Media
Mail and Telecommunications
Conclusion
Appendices
Places
People
Exercises
