前辅文
Bulgaria
  Introduction
  Key Facts
Chapter 01 LAND & PEOPLE
  ? Geography
  ? Climate
  ? Regions and Major Cities
  ? The People
  ? A Brief History
  ? The Economy
Chapter 02 VALUES & ATTITUDES
  ? The Bulgarian Worldview
  ? Family Values
  ? The Role of Women
  ? Hospitality and Generosity
  ? Religion
  ? Regionalism, Patriotism, Chauvinism
  ? Attitudes Toward Others
  ? Work Ethic
  ? Attitudes Toward Time
  ? Individualism and Collectivism
  ? Rationality and Emotionality
  ? Respect for Age, Status, and Power
Chapter 03 CUSTOMS & TRADITIONS
  ? Public Holidays
  ? Major Religious Celebrations
  ? Important Civic Celebrations
  ? Name Days
  ? Nature and Folk Festivals
  ? Weddings, Births, Choosing Names
  ? Funerals
Chapter 04 MAKING FRIENDS
  ? Friendship for Bulgarians
  ? Meeting People
  ? Favors and the Right Connections
  ? Socializing
  ? Invitations Home
  ? Gift Giving
  ? Dating
Chapter 05 THE BULGARIANS AT HOME
  ? Family Life
  ? Housing
  ? Inside the Bulgarian Home
  ? The Daily Round
  ? The Cost of Living
  ? Growing Up in Bulgaria
  ? Twenty-First-Century Education
  ? Employment
Chapter 06 TIME OUT
  ? Eating Out
  ? Nightlife
  ? Music, Film, and Theater
  ? Festivals
  ? Sports
  ? Must-See Destinations in and Around Sofi a
Chapter 07 TRAVEL, HEALTH, & SAFETY
  ? Arrival
  ? Cash Is King
  ? Getting Around Sofi a
  ? Travel Outside Sofi a
  ? Health Care
  ? Safety
  ? Police
Chapter 08 BUSINESS BRIEFING
  ? Setting Up a Meeting
  ? Meetings and Greetings
  ? Presentations
  ? Negotiations
  ? Business Meals
  ? Contracts and Fulfi llment
  ? Managing Disagreement
  ? Business Gifts
  ? Women in Business
Chapter 09 COMMUNICATING
  ? The Language
  ? Everyday Speech
  ? Body Language
  ? Humor
  ? The Media
  ? Services
  ? Conclusion
Appendices
  ? Places
  ? People
Exercises