? 古老的土地，悠久的历史：历经古希腊，古罗马，拜占庭，伊斯兰文化的洗礼，看尽潮起潮落，繁华落寞。 ? 两极的社会，传统与现代：这个政教分离的民主国家拥有99%的穆斯林人口。传统宗教的价值观侵袭着现代生活的方方面面。民主化还是宗教化？社会和宗教的改革将带领这个国家何去何从？ ? 尊严与荣誉，社会与家庭：尊严和荣誉感是土耳其人最基本的价值观。集体属性和家庭观超越个人利益，其间维护的是各种尊严和荣誉。 ? 等级与规矩，疯狂驾驶的司机：土耳其人极其讲究等级尊严，政府也强调各种规章制度。然而在土耳其开车却看到的是另一道你追我赶，互不相让的风景。 ? 娱乐与美食，永不落伍的时尚：土耳其美食全世界都有名，一定不能错过。宗教和时尚并不对立，穆斯林妇女的头巾和长袍内的牛仔裤品牌就能让你明白时尚在哪里都存在。

前辅文
Turkey
  Introduction
  Key Facts
Chapter 01 LAND & PEOPLE
  ? Geographical Snapshot
  ? Climate
  ? A Brief History
  ? Turkish Cities
  ? Government
  ? The Economy
  ? Relations with the West
  ? Cyprus
Chapter 02 VALUES & ATTITUDES
  ? A Polarized Society
  ? Respect and Honor
  ? Family, Friends, Community
  ? National Pride
  ? Atatürk, Secularism, and Religion
  ? Islam
  ? New Religious Structures
  ? Education
  ? The Role of Women
  ? Memleket and Hem?ehri
Chapter 03 CUSTOMS & TRADITIONS
  ? National Holidays
  ? Religious Holidays
  ? Regional Festivals
  ? Turkish Traditions
Chapter 04 MAKING FRIENDS
  ? Work and Social Life
  ? Greetings
  ? Attitudes Toward Foreigners
  ? Joining Clubs
  ? Invitations Home
  ? Gift Giving
  ? Manners
Chapter 05 PRIVATE & FAMILY LIFE
  ? Changing Social Structure
  ? The Family
  ? Living Conditions
  ? Daily Life and Routine
  ? Family Occasions
Chapter 06 TIME OUT
  ? Shopping
  ? Changing Your Money
  ? Food and Drink
  ? Table Manners
  ? Leisure
  ? Sports
  ? The Hamam
  ? Visiting a Mosque
Chapter 07 TRAVEL, HEALTH, & SAFETY
  ? Roads and Traffic
  ? Intercity Travel
  ? Local Transportation
  ? Where to Stay
  ? Health
  ? Safety
Chapter 08 BUSINESS BRIEFING
  ? Office Etiquette and Protocol
  ? Meetings
  ? Business Dress
  ? Candor and Cooperation
  ? Regulations
  ? Women in Management
  ? Leadership and Decision Making
  ? Presentation and Listening Styles
  ? Teamwork and Management
  ? Contracts
  ? Corruption
Chapter 09 COMMUNICATING
  ? Turks and Foreign Languages
  ? Turkish Pronunciation
  ? Body Language
  ? Services
  ? The Media
  ? Conclusion
Appendices
  ? Places
  ? People
Exercises