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职通商务英语(第三版)综合教程1
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职通商务英语(第三版)综合教程1
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商品名称:职通商务英语(第三版)综合教程1
物料号 :54798-00
重量:0.000千克
ISBN:9787040547986
出版社:高等教育出版社
出版年月:2020-08
作者:贺雪娟
定价:49.80
页码:148
装帧:平装
版次:3
字数:223
开本:16开
套装书:否

《职通商务英语》第一版于2010年出版,第二版于2016出版,为“十二五”职业教育国家级规划教材。教材自面世以来,以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求,编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准,将商务专业知识、跨文化交际能力与英语语言运用技能相结合;以学习者为中心,以商务活动为环境,以商贸岗位任务为路径,以商务交际为目的,由浅入深,循序渐进,通过对学习者听、说、读、写、译等基本技能的全面训练,使学习者通晓商务技能、掌握英语知识,并具有在未来工作岗位中完成商务任务和商务交际的能力。 本册为《职通商务英语(第三版)综合教程 1》,配备二维码音频资源及《教师参考书 1》(电子版),包含 8 个教学单元以及 2 个复习单元。各教学单元体例基本统一,由任务导入、课文精读、语言要点、商务写作等模块构成。

前辅文
Unit 1 Business Kaleidoscope
  Section I Lead-in
  Section II Reading What Is Business?
  Section III Language Focus
  Section IV Business Writing Business Letters
  Section V Listening & Speaking Expressing Opinions
  Section VI Business Etiquette Business Greetings and Introductions
Unit 2 Business Enterprise
  Section I Lead-in
  Section II Reading What Form of Business Enterprises Is Best for You?
  Section III Language Focus
  Section IV Business Writing A Company Profile
  Section V Listening & Speaking Presenting a Company
  Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 3 Business Plan
  Section I Lead-in
  Section II Reading Business Plan
  Section III Language Focus
  Section IV Business Writing Agendas
  Section V Listening & Speaking Holding a Meeting
  Section VI Business Etiquette Business Meeting Etiquette
Unit 4 Business Relationship
  Section I Lead-in
  Section II Reading What Is Corporate Entertainment?
  Section III Language Focus
  Section IV Business Writing Business Cards & Business Greeting Cards
  Section V Listening & Speaking Socializing
  Section VI Business Etiquette Tips for Fine Dining Etiquette
Review of Units 1–4
Unit 5 Marketing
  Section I Lead-in
  Section II Reading The Marketing Mix
  Section III Language Focus
  Section IV Business Writing Telephone Messages
  Section V Listening & Speaking Business Telephoning
  Section VI Business Etiquette Telephone Manners
Unit 6 Retail Business
  Section I Lead-in
  Section II Reading Retail Trade
  Section III Language Focus
  Section IV Business Writing Business Memos
  Section V Listening & Speaking Offering Help
  Section VI Business Etiquette Business Manners
Unit 7 Banking
  Section I Lead-in
  Section II Reading The Business of Banking
  Section III Language Focus
  Section IV Business Writing Notices
  Section V Listening & Speaking Giving and Asking for Advice
  Section VI Business Etiquette Good Banking Etiquette
Unit 8 Customer Service
  Section I Lead-in
  Section II Reading What Is Customer Service?
  Section III Language Focus
  Section IV Business Writing Letters of Complaints
  Section V Listening & Speaking Dealing with Complaints
  Section VI Business Etiquette Ten Commandments of Customer Services
Review of Units 5–8
Glossary

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