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UNIT 1 What Is Good Industrial Design
Part ➊ Reading and Translating
Reading A: Industrial Design
Reading B: Foreword to an Exhibition
Part ➋ Simulated Writing: Commercial Letters
Part ➌ Listening and Speaking: Retailing & Shopping
UNIT 2 Landscape Art and Embroidery
Part ➊ Reading and Translating
Reading A: Suzhou: Its Gardens and Embroidery
Reading B: An Introduction to Embroidery Trade Association
Part ➋ Simulated Writing: Fax and E-mail
Part ➌ Listening and Speaking: Product Presentation
UNIT 3 Advertising
Part ➊ Reading and Translating
Reading A: Why Advertising?
Reading B: Irritating TV Commercials
Part ➋ Simulated Writing: Commercial Advertisements
Part ➌ Listening and Speaking: Advertising
UNIT 4 Package Design
Part ➊ Reading and Translating
Reading A: Food Packages
Reading B: Students’ Works, Students’ Words
Part ➋ Simulated Writing: Advertisements on the Internet
Part ➌ Listening and Speaking: Packaging
UNIT 5 Product Design
Part ➊ Reading and Translating
Reading A: Product Design and Consumers’ Choice
Reading B: Protecting Product Designs
Part ➋ Simulated Writing: Bidding Order
Part ➌ Listening and Speaking: Exhibition & Auction
UNIT 6 Fashion Design
Part ➊ Reading and Translating
Reading A: Occupational Guide: Fashion Designers
Reading B: The Designer Work Sheet
Part ➋ Simulated Writing: Sales Contract
Part ➌ Listening and Speaking: Inquiry and Offer
UNIT 7 Ceramics
Part ➊ Reading and Translating
Reading A: Masterpieces of Chinese Art
Reading B: Ceramics Studio Precautions
Part ➋ Simulated Writing: Commercial Invoice
Part ➌ Listening and Speaking: Agency
UNIT 8 Jewelry Design
Part ➊ Reading and Translating
Reading A: Jewelry and Gems
Reading B: Jewelry Advertisements
Part ➋ Simulated Writing: Insurance Policy
Part ➌ Listening and Speaking: Insurance and Claim
UNIT 9 Interior Design
Part ➊ Reading and Translating
Reading A: Home: Refl ection of Taste
Reading B: 20th Annual Interiors Awards Competition
Part ➋ Simulated Writing: Bill of Exchange
Part ➌ Listening and Speaking: Negotiation & Contract
UNIT 10 Furniture Design
Part ➊ Reading and Translating
Reading A: Furniture and Accessories
Reading B: North American Furniture Standards
Part ➋ Simulated Writing: Letter of Credit
Part ➌ Listening and Speaking: Joint Venture
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