本教材把英语语言知识与商务专业知识有机结合起来，内容丰富，新颖，涵盖面广，贴近当前经济形势与学生将来可能进行的商务活动，使学生在学习英语的同时，获得实用的商务知识。考虑到商务英语初学者的英语语言基础尚不扎实，以前又很少接触商务材料，我们对教材中涉及商务知识的阅读材料作了精心设计：随着学生在其他专业课中商务知识的逐步增大。

前辅文
Unit 1
  Part A Text
   Text A Business and Your Life
   Text B Competition in Business
  Part B Fast Reading
Unit 2
  Part A Text
   Text A Marketing Is All Around Us
   Text B How Marketing Serves Us
  Part B Fast Reading
Unit 3
  Part A Text
   Text A Buying Motives
   Text B How and Where People Buy
  Part B Fast Reading
Unit 4
  Part A Text
   Text A Selling
   Text B “I’ve Never Been Able to Bargain, Even with an Armenian Rug Dealer”
  Part B Fast Reading
Unit 5
  Part A Text
   Text A American Business Heroes
   Text B Bill Gates
  Part B Fast Reading
  Test 1
Unit 6
  Part A Text
   Text A Types of Business Organizations
   Text B The Trouble with Being a Tycoon
  Part B Fast Reading
Unit 7
  Part A Text
   Text A Other Types of Business Organizations
   Text B Franchising in China: A Dead Duck?
  Part B Fast Reading
Unit 8
  Part A Text
   Text A The Coca-Cola Company’s First Hundred Years (Ⅰ)
   Text B The Coca-Cola Company’s First Hundred Years (Ⅱ)
  Part B Fast Reading
Unit 9
  Part A Text
   Text A Brand and Brand Names (Ⅰ)
   Text B Brand and Brand Names (Ⅱ)
  Part B Fast Reading
Unit 10
  Part A Text
   Text A Reaching China’s Digital Consumers
   Text B Environmentally Friendly Consumers Emerge
  Part B Fast Reading
  Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key