Unit One Promoting Activities
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
Passage II Promotion Methods
Section V Appreciating Culture Tips
Unit Two Company Profi les
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section V Appreciating Culture Tips
Unit Four Training Across Cultures
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Change, or Get Left Behind
Section V Appreciating Culture Tips
Unit Five Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Sharing Economic Losses Through Insurance
Passage II Be Careful with Your Policy
Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I A Survey Report on Owner-managers in the UK
Passage II Tales from the American Taipan
Section V Appreciating Culture Tips
Unit Eight Thinking Global, Acting Local
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age—Fueling the Future
Section V Appreciating Culture Tips
New Words and Expressions
Vocabulary