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体验商务英语 教师用书3 (第二版)(附出题软件)
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体验商务英语 教师用书3 (第二版)(附出题软件)
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商品名称:体验商务英语 教师用书3 (第二版)(附出题软件)
物料号 :34606-00
重量:0.000千克
ISBN:9787040346060
出版社:高等教育出版社
出版年月:2012-08
作者:《体验商务英语》(第二版)改编组
定价:47.00
页码:252
装帧:平装
版次:2
字数:542
开本:16开
套装书:否

《体验商务英语 教师用书3 (第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。本系列教材由《综合教程》(1~5)、《教师用书》(1~5)、《同步练习》(1~5)和《视听说教程》(1~5)组成,各册均配有多媒体教学资源。

前辅文
Notes on units
  Unit 1 Brands
   At a glance
   Business brief
   Lesson notes
  Unit 2 Travel
   At a glance
   Business brief
   Lesson notes
  Unit 3 Organisation
   At a glance
   Business brief
   Lesson notes
  Unit 4 Change
   At a glance
   Business brief
   Lesson notes
  Unit 5 Money
   At a glance
   Business brief
   Lesson notes
  Unit 6 Advertising
   At a glance
   Business brief
   Lesson notes
  Unit 7 Cultures
   At a glance
   Business brief
   Lesson notes
  Revision
   Unit A
  Unit 8 Employment
   At a glance
   Business brief
   Lesson notes
  Unit 9 Trade
   At a glance
   Business brief
   Lesson notes
  Unit 10 Quality
   At a glance
   Business brief
   Lesson notes
  Unit 11 Ethics
   At a glance
   Business brief
   Lesson notes
  Unit 12 Leadership
   At a glance
   Business brief
   Lesson notes
  Unit 13 Innovation
   At a glance
   Business brief
   Lesson notes
  Unit 14 Competition
   At a glance
   Business brief
   Lesson notes
  Revision
   Unit B
Text bank
  Teacher’s notes
  Unit 1 Brands
   Business-to-business branding
   Brands and passion
  Unit 2 Travel
   Hotel hotspots
   The importance of eye-to-eye contact
  Unit 3 Organisation
   Morale in service organisations
   Organisational learning
  Unit 4 Change
   Implementing change
   A changing economy
  Unit 5 Money
   Company results: cars
   Company results: pay TV
  Unit 6 Advertising
   Advertising to Latino consumers
   Should advertising to children be banned?
  Unit 7 Cultures
   Cultures and outsourcing
   US and European business cultures
  Unit 8 Employment
   Asking for a raise
   Spending the company’s money
  Unit 9 Trade
   Trade and textiles
   Questioning globalisation
  Unit 10 Quality
   Principles of quality
   Quality studies
  Unit 11 Ethics
   Industrial espionage
   Bribery and corruption
  Unit 12 Leadership
   Teaching leadership 1
   Teaching leadership 2
  Unit 13 Innovation
   Encouraging innovation
   Rewarding innovation
  Unit 14 Competition
   Price competition
   Competitive forces
  Text bank answer key
Resource bank
  Teacher’s notes
  Unit 1 Brands
   Taking part in meetings
  Unit 2 Travel
   Making arrangements on the telephone
  Unit 3 Organisation
   Socialising: introductions and networking
  Unit 4 Change
   Taking part in meetings 2
  Unit 5 Money
   Dealing with figures
  Unit 6 Advertising
   Starting presentations
  Unit 7 Cultures
   Social English
  Unit 8 Employment
   Managing meetings
  Unit 9 Trade
   Negotiating
  Unit 10 Quality
   Telephone complaints
  Unit 11 Ethics
   Problem-solving
  Unit 12 Leadership
   Decision-making
  Unit 13 Innovation
   Presenting
  Unit 14 Competition
   Negotiating
Appendix
  Translation reference
   Business brief
   Reading
  Audio scripts

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