本教材把英语语言知识与商务专业知识有机结合起来，内容丰富，新颖，涵盖面广，贴近当前经济形势与学生将来可能进行的商务活动，使学生在学习英语的同时，获得实用的商务知识。考虑到商务英语初学者的英语语言基础尚不扎实，以前又很少接触商务材料，我们对教材中涉及商务知识的阅读材料作了精心设计：随着学生在其他专业课中商务知识的逐步增大。

前辅文
Unit1
  Part A Text
   Text A Pricing (Ⅰ )
   Text B Pricing (Ⅱ )
  Part B Fast Reading
Unit2
  Part A Text
   Text A Aspects of Culture (Ⅰ )
   Text B Aspects of Culture (Ⅱ )
  Part B Fast Reading
Unit3
  Part A Text
   Text A The Marketing Mix: The Four Ps
   Text B Burger King Revamps Its Image
  Part B Fast Reading
Unit4
  Part A Text
   Text A Promotion
   Text B Sales Promotion Methods
  Part B Fast Reading
Unit5
  Part A Text
   Text A Types of Salespersons
   Text B Marge, a Top-notch Salesperson
  Part B Fast Reading
Test1
Unit6
  Part A Text
   Text A Logistics
   Text B Physical Distribution
  Part B Fast Reading
Unit7
  Part A Text
   Text A Developing China’s Sales and Distribution Capabilities (Ⅰ)
   Text B Developing China’s Sales and Distribution Capabilities (Ⅱ)
  Part B Fast Reading
Unit8
  Part A Text
   Text A International Marketing
   Text B Parker Pen’s Globalization Strategy
  Part B Fast Reading
Unit9
  Part A Text
   Text A Methods of Payment in Foreign Trade
   Text B The American Banking System
  Part B Fast Reading
Unit10
  Part A Text
   Text A Intellectual Property Protection in China: Does It Warrant Worry? (Ⅰ)
   Text B Intellectual Property Protection in China: Does It Warrant Worry? (Ⅱ)
  Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key