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商品名称:商务英语写作(第二版)
物料号 :24794-00
重量:0.000千克
ISBN:9787040247947
出版社:高等教育出版社
出版年月:2009-02
作者:羡锡彪
定价:31.00
页码:304
装帧:平装
版次:2
字数:437
开本:16开
套装书:否

《商务英语写作》(修订版)是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。 本书将写作知识、写作技能与实际的商务活动有机结合,为学生提供了大量范文,着重提高学生的商务写作能力。本教材针对学习者的实际需要,选用了大量商务写作范例,配备了多样的写作实践练习。 本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。

前辅文
Part One Introduction
  Chapter 1 Introduction
   1.1 Overview
   1.2 Business Writing
   1.3 Writing as a Process
   1.4 Writing as a Product
   1.5 Principles of Effective Business Writing
   1.6 Intercultural Communication
Part Two Business Correspondence
  Chapter 2 The Layout of Business Letters
   2.1 Overview
   2.2 Parts of Business Letters
   2.3 Presentation of Business Letters
   2.4 Novice Writing and Comments
   2.5 Useful Expressions and Structures
  Chapter 3 Business Correspondence
   3.1 Overview
   3.2 Letters
   3.3 Emails
   3.4 Good News and Bad News Letters
   3.5 Letters of Complaint
   3.6 Letters of Persuasion
   3.7 Novice Writing and Comments
   3.8 Useful Expressions and Structures
Part Three Business Reports
  Chapter 4 Memos
   4.1 Overview
   4.2 History of Memos
   4.3 Characteristics of Successful Memos
   4.4 Components of Memos
   4.5 Writing Memos
   4.6 Novice Writing and Comments
   4.7 Useful Expressions and Structures
  Chapter 5 Meeting Materials
   5.1 Overview
   5.2 Meeting Notices
   5.3 Meeting Agendas
   5.4 Meeting Minutes
   5.5 Novice Writing and Comments
   5.6 Useful Expressions and Structures
  Chapter 6 Business Reports
   6.1 Overview
   6.2 Categories of Reports
   6.3 Functions of Reports
   6.4 Writing Business Reports
   6.5 Preparations for Business Reports
   6.6 Informal Reports
   6.7 Formal Reports
   6.8 Novice Writing and Comments
   6.9 Useful Expressions and Structures
  Chapter 7 Informational & Analytical Reports
   7.1 Overview
   7.2 Informational Reports
   7.3 Analytical Reports
   7.4 Novice Writing and Comments
   7.5 Useful Expressions and Structures
  Chapter 8 Business Proposals & Business Plans
   8.1 Overview
   8.2 Business Proposals
   8.3 Business Plans
   8.4 Novice Writing and Comments
   8.5 Useful Expressions and Structures
  Chapter 9 Annual Reports
   9.1 Overview
   9.2 The Annual Report and Its Sections
   9.3 Writing the Annual Report
Part Four Publicity Materials
  Chapter 10 Press Releases
   10.1 Overview
   10.2 Layout of the Press Release
   10.3 Writing the Press Release
   10.4 Novice Writing and Comments
   10.5 Useful Expressions and Structures
  Chapter 11 Technical Descriptions
   11.1 Overview
   11.2 Types of Descriptions
   11.3 Method of Development
   11.4 Language of Descriptions
   11.5 Illustrations in Descriptions
   11.6 Novice Writing and Comments
   11.7 Useful Expressions and Structures
  Chapter 12 Operating Instructions
   12.1 Overview
   12.2 Understanding Your Task
   12.3 Analyzing Your Audience
   12.4 Components of Instructions
   12.5 Sequenced Instructions and Styles of Presentation
   12.6 Language of Instructions
   12.7 Novice Writing and Comments
   12.8 Useful Expressions and Structures
Part Five Visual Communication
  Chapter 13 Questionnaires
   13.1 Overview
   13.2 Cover Letter
   13.3 Layout of the Questionnaire
   13.4 Preparing a Questionnaire
   13.5 Tips for Framing the Questions
   13.6 Tips for Designing and Presenting Choices
   13.7 Administering the Questionnaire
   13.8 Interpreting Findings and Writing Up
   13.9 Novice Writing and Comments
   13.10 Useful Expressions and Structures
  Chapter 14 Visual Techniques
   14.1 Overview
   14.2 Methods of Visual Presentation
   14.3 PowerPoint Slides
   14.4 Language of Integrating the Visuals into the Text
   14.5 Useful Expressions and Structures
Part Six Contracts
  Chapter 15 Contracts
   15.1 Overview
   15.2 Types of Contract
   15.3 Sales Contract
   15.4 Sample Contracts
  Appendices
   Appendix One Punctuation
   Appendix Two List of Business Titles
   Appendix Three Resumés
  Key to Exercises

“十一五”国家规划教材

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