《商务英语口语》的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单 元的核心，它在内容上前后承接，主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开，内容涉及付款、包装、运 输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分，一方面巩固课文中学习的内容、词汇、句式与表达法，另一方面适当介绍制造业、 旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念，课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字 版与动画版，动画生动、形象地表现了对话内容；文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟 读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

Unit 1 Reception
  Model Dialogues
   1 At the Airport
   2 At the Restaurant
   3 Introducing Companies
  Student Dialogues
   1 Asking for Mr. Liu’s Room Number
   2 Asking for Flight Information
   3 Asking for the Train Schedule
  Basics: Numbers
  Passage: Ted Turner
  Video Clip: BMW
  Recording Exercises: Advertising
Unit 2 Telephone Communication
  Model Dialogues
   1 Asking About New Products on the Phone
   2 Making Invitations on the Phone
   3 Asking for the Room Number on the Phone
  Student Dialogues
   1 Leaving a Message on the Answering Machine
   2 Calling Back Mr. Liu
   3 Dialing a Wrong Number
  Basics: Telephone Numbers
  Passage: CNN and “The King of Media”
  Video Clip: Lavinia’s Fashion Empire
  Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
  Model Dialogues
   1 Booking Flight Tickets
   2 Booking Hotel Rooms
   3 Buying Concert Tickets
  Student Dialogues
   1 Booking a Flight Ticket
   2 Making an Appointment
   3 Confirming a Meeting
  Basics: Month, Week, Dates and Time
  Passage: The American Attitude Towards Manual Labor
  Video Clip: Beauty Farm
  Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
  Model Dialogues
   1 Arranging a Schedule
   2 Making Changes in a Schedule
   3 Arranging Further Meetings
  Student Dialogues
   1 Making a Schedule
   2 Sharing the Schedule
   3 Making Changes in the Schedule
  Basics: Important Newspaper, Journals and Magazines in America and Britain
  Passage: Where Is the Beef: After Announcing the First Loss in Its History
  McDonald’s Tries to Turn Around
  Video Clip: Toy Companies Target Oversized Children
  Recording Exercises: Travel (One)
Unit 5 Price
  Model Dialogues
   1 Setting the Manufacturer’s Price
   2 Sharing the Advertising Cost
   3 Asking a Price
  Student Dialogues
   1 Asking a Price
   2 Negotiating the Price
  Basics: Currency
  Passage: Wal-Mart
  Video Clip: A Restored Farm in Portugal
  Recording Exercises: Travel (Two)
Unit 6 Modes of Payment
  Model Dialogues
   1 Asking About Modes of Payment
   2 Talking About Opening a Letter of Credit
   3 Negotiating on the Modes of Payment
  Student Dialogues
   1 Comparing Different Modes of Payment
   2 Discussing the Modes of Payment
   3 Paying the Bill in a Restaurant
  Basics: Asking for Price
  Passage: Henry Ford: Bringing the Automobile to the Common Man
  Video Clip: David Beckham: the Favorite of the Advertising Companies
  Recording Exercises: Famous People
Unit 7 Shipment and Packaging
  Model Dialogues
   1 Suggesting Partial Shipment
   2 Arranging Packaging
   3 Suggesting Transportation by Truck
  Student Dialogues
   1 Settling the Time for Shipment
   2 On Packaging
  Basics: Names
  Passage: Holiday Shopping
  Video Clip: Ascot
  Recording Exercises: Sports and Games
Unit 8 Signing a Contract
  Model Dialogues
   1 Clarifying Clauses on Shipment and Compensation
   2 Talking About the Arbitration Clause
   3 Signing a Contract
  Student Dialogues
   1 Making a Final Check Before Signing a Contract
   2 Signing a Contract
   3 After the Closing of a Deal
  Basics: Percentage
  Passage: Walt Disney: Master Showman
  Video Clip: An Ancient Trade Center in Libya
  Recording Exercises: Cultural Protection
Unit 9 Coming to a New Company
  Model Dialogues
   1 Touring the Office Building
   2 Arranging a Meeting
   3 Planning a Business Trip
  Student Dialogues
   1 Getting to Know the Company
   2 Getting More Information About the Company
  Basics: Directions
  Passage: Disneyland and Disney World
  Video Clip: Unicorn
  Recording Exercises: Fast Food
Unit 10 Working Together
  Model Dialogues
   1 Advice for Writing a Business Letter
   2 Advice for Writing a Memo
   3 Speaking with Tactics
  Student Dialogues
   1 Arranging Travel from Nanjing to Shanghai
   2 Talking About a Power Shortage
  Basics: Weather
  Passage: Hard Rock Café (Part One)
  Video Clip: Diamond Aircraft
  Recording Exercises: Life and Pressure
Unit 11 Sales Promotion
  Model Dialogues
   1 Discussing Strategies for Promoting Sales
   2 Making a New Brochure
   3 Promoting Sales Through Advertising
  Student Dialogues
   1 Discussing an Advertising Plan
   2 Talking with an Advertiser
   3 Doing Market Research
  Basics: Places
  Passage: Hard Rock Cafe (Part Two)
  Video Clip: Ahold Supermarket Chain
  Recording Exercises: Education
Unit 12 Planning for the Future
  Model Dialogues
   1 Appealing to Potential Customers
   2 Surviving Under the Anti-Dumping Charges
   3 Planning for a New Plant
  Student Dialogues
   1 Complaining About a Meal
   2 Making a Complaint in a Restaurant
  Basics: Countries and Cities
  Passage: New York Stock Exchange
  Video Clip: Mobile Phones
  Recording Exercises: Technologv
附录1 示范对话翻译
附录2 短文翻译
附录3 练习答案
附录4 总词汇表
参考文献

“十一五”国家规划教材