前辅文
Unit 1
Part I
A. What Is Exporting?
B. The Importance of Export Trade
Part II
A. Export Market Research
B. Variables in Marketing
Part III
A. Exporting Procedures (1)
B. Exporting Procedures (2)
Part IV The World of Humor
Unit 2
Part I
A. Some Special Terms in Export Trade
B. Importance of Export Pricing
Part II
A. Setting Export Prices — Cost Considerations
B. LongChamp Makes Big China Strides
Part III
A. Business Inquiries (1)
B. Business Inquiries (2)
C. Business Inquiries (3)
Part IV The World of Humor
Unit 3
Part I
A. Foreign Investment (1)
B. Foreign Investment (2)
Part II
A. Investment Wisdom from Warren Buffet
B. Investment Environment
Part III
A. Establishing Joint Ventures
B. Preferential Policies
Part IV The World of Humor
Unit 4
Part I
A. Stock
B. Stock Market
Part II
A. Stock Value and Indexes
B. The Risk Investment
Part III
A. Warren Buffett — Ace Stockpicker
B. George Soros — The Man Who Moves Market
Part IV The World of Humor
Unit 5
Part I
A. Stock Exchange
B. A Bull and a Bear Market
Part II
A. Understand the Stock Market
B. How to Start an Investment
Part III
A. How to Be a Successful Stock Investor
B. Stock Market Tips
Part IV The World of Humor
Unit 6
Part I
A. What Is Insurance?
B. Insurance Is a Necessity
Part II
A. Buying Insurance
B. Health Insurance
Part III
A. Questions to Expect When Applying for Insurance
B. Insurance Companies
Part IV The World of Humor
Unit 7
Part I
A. Life Insurance Basics
B. Property Insurance Companies
Part II
A. How to Buy Good Health Insurance
B. Travel Insurance
Part III
A. Screen Out Good Insurance Risks from
Poor Ones
B. Tips for Buying Insurance
Part IV The World of Humor
Unit 8
Part I
A. Promotion Strategies
B. A Promoting Project
Part II
A. Giving Business Presentations (1)
B. Giving Business Presentations (2)
Part III
A. A Sales Presentation (1)
B. A Sales Presentation (2)
Part IV The World of Humor
Test One
Part I
Part II
Part III
Part IV
Part V
Unit 9
Part I
A. Why Is Finance Important?
B. Financial Market
Part II
A. The Problem of Inflation
B. Dollars in the World Market
Part III
A. Credit Cards
B. Shanghai’s Financial Industry
Part IV The World of Humor
Unit 10
Part I
A. Stock Market’s Miracle Man
B. Seeking the Gold Apple
Part II
A. Steve Jobs
B. Giogio Armani
Part III
A. Forbes Rich List — World’s Billionaires in 2011
B. Founder of the Google Search Engine
Part IV The World of Humor
Unit 11
Part I
A. Rail Freight and Road Transport
B. Ocean Freight and Air Freight
Part II
A. Physical Distribution
B. Containerization
Part III
A. Mode of Transportation
B. Shipping Goods
Part IV The World of Humor
Unit 12
Part I
A. Shipping with an Expert
B. Easy Steps to Preparing Your Package
Part II
A. Background of DHL Worldwide Express
B. Choosing Shipping Options
Part III
A. Introduction of DHL-Sinotrans
B. Philosophies of DHL-Sinotrans
Part IV The World of Humor
Unit 13
Part I
A. What Is E-commerce?
B. What Is AWeber?
Part II
A. Sales of Real Estate on the Internet
B. How to Make Money on the Internet?
Part III
A. Email Marketing Tips
B. Email Marketing for Your Online Business
Part IV The World of Humor
Unit 14
Part I
A. Business Unusual for Private Eyes —Detective Agencies Seek Legal Trade Status
B. Hunting Down the Unfaithful
Part II
A. Remittance Business Grows
B. Arbitration Thrives in China
Part III
A. New Firm Sells Bargains
B. Clubs Teach Kids Investment
Part IV The World of Humor
Unit 15
Part I
A. Cross-cultural Negotiations
B. The Concept of “Face”
Part II
A. Cross-cultural Negotiating Tips
B. Different Negotiating Styles
Part III
A. Negotiating in Japan
B. A Negotiation
Part IV The World of Humor
Test Two
Part I
Part II
Part III
Part IV
Part V
