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商品名称:职场英语读写教程4
物料号 :42090-00
重量:0.000千克
ISBN:9787040420906
出版社:高等教育出版社
出版年月:2015-03
作者:吴松江
定价:32.00
页码:271
装帧:平装
版次:1
字数:333
开本:16开
套装书:否

《职场英语读写教程(4)》共8个单元。每单元有:

(1)围绕同一话题的3篇课文,TextA、TextB和TextC,学生通过阅读这些文章,能对一个话题从不同的角度理解,从而扩大知识面;

(2)阅读技巧讲座(Reading Skills),介绍一种阅读技巧,讲座简明扼要,重点突出,例题与讲解相结合,学与练相结合;

(3)实用写作,介绍一种应用文的写作要求和方法;

(4)练习,包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习,用于检测理解能力,巩固学习成果。

Unit 1 Cross-cultural Perspectives of Business Abroad
  Text A Is Your Business International?
  Text B How to Give a Presentation in the Local Language
  Text C Your Secret Weapon in Business: Culture
Unit 2 Marketing Strategy
  Text A Market Strategies
  Text B DeVelop a Marketing Strategy
  Text C How to Let Web Design Drive Your Marketing Strategy
Unit 3 Consumer Behavior
  Text A Nine Needs That Shape Consumer Behavior
  Text B Six Emotions That Make Customers Buy
  Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds
Unit 4 Insurance and Banking
  Text A Four Banking Tips for New Small Businesses
  Text B The Importance of Business Insurance
  Text C How to Choose a Bank Account: Ten Things to Look for
Unit 5 Contract
  Text A How to Write a Business Contract
  Text B Should You Sign an Employment Contract?
  Text C Importance of Written Business Contracts: Laws and Negotiations
Unit 6 Success
  Text A The Top 5 Actions That Promote Career Success
  Text B Eight Proactive Principles for Achieving Success
  Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy
Unit 7 Job Hunting
  Text A A Year-By-Year Guide to Job Hunting During College
  Text B Best Job Hunting Tips
  Text C Job Hunting? Avoid This 60-Second Mistake
Unit 8 Interview
  Text A Job Interview Etiquette
  Text B Stand Out in Your Interview
  Text C Ten Job Interview Questions You Should Ask
Appendix I Background, Language Points and Translation
Appendix II Keys to the Exercises
Appendix III Glossary

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