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商品名称:商务职业英语
物料号 :34591-00
重量:0.000千克
ISBN:9787040345919
出版社:高等教育出版社
出版年月:2012-08
作者:吕孟荣
定价:30.00
页码:148
装帧:平装
版次:1
字数:237
开本:16开
套装书:否

本书依据涉商务行业英语的岗位需求,根据《高职高专英语课程教学基本要求》,按照高职学生职业特点和职业迁移能力培养的要求编写。教学设计采用案例分析方法、实训操作、商务考察等形式,适合不同专业和教学对象灵活使用。教学中按学生基础差异,结合不同专业倾向,可以商务功能模块为单位、提高商务英语应用能力为主线组织教学。 本书主要包括办公管理、国际贸易、市场营销、国际展会、商业宴请、商务旅行、国际交往等商务活动,旨在帮助学生较好理解与商务有关的英语文件,掌握和熟悉专门的商务英语词汇、短语及表达方式;书写格式规范、措辞得当的商务信函;基本听懂与商务有关的英文谈话,并能用英文进行基本的商务沟通。

前辅文
UNIT 1 Working in the Office
  Getting Familiar with Office Routines Page
   Task 1 Naming These Facilities Page
   Task 2 Taking a Message Page
   Task 3 Having a Meeting Page
  Working in the Office Page
   Task 1 Table Reading Page
   Task 2 First Day at a New Job Page
UNIT 2 Attending Trade Fairs
  Getting Familiar with Trade Fairs Page
   Task 1 Naming These Facilities Page
   Task 2 Trade Fairs Page
   Task 3 At the Trade Fair Page
  Attending Trade Fairs Page
   Task 1 Advertisement Reading Page
   Task 2 Attending Trade Fairs:Why and How? Page
UNIT 3 Travelling on Business
  Naming These Necessities on BusinessT ravel Page
   Task 1 Naming These Necessities on Business Travel Page
   Task 2 Booking a Ticket Page
   Task 3 Preparing a Travel Page
  Traveling on Business Page
   Task 1 Table Reading Page
   Task 2 Traveling on Business— Cultural Factors Page
UNIT 4 Meeting People
  Getting Familiar with Cultural Differences Page
   Task 1 Naming These Places Page
   Task 2 Accommodating Foreign Clients Page
   Task 3 Business Customs Page
  Meeting People from Different Cultures Page
   Task 1 Bar Chart Reading Page
   Task 2 Boardroom Culture Clash Page
UNIT 5 Attending Business Dinners
  Getting Familiar with Business Dinner Page
   Task 1 Naming These Courses Page
   Task 2 Ordering Meals Page
   Task 3 Ordering in Garden Hotel Page
   Task 4 Discuss the following topics after listening to the dialogue Page
  Attending Business Dinners Page
   Task 1 Menu Reading Page
   Task 2 Menu Matching Page
   Task 3 Basic Dining Etiquette Page
UNIT 6 Keeping in Touch
  Naming These Options for Keeping in Touch Page
   Task 1 Naming These Options Page
   Task 2 Giving a Farewell Speech Page
   Task 3 Asking for Suggestions Page
  Building Your Network Page
   Task 1 Company Profile Reading Page
   Task 2 Stay in Touch with Your Clients Page
Appendix I Vocabulary Page
Appendix II Abbreviations Page
Appendix III International Calling Codes Page
References Page

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