前辅文
Chapter 01 LAND & PEOPLE
? The Regions of Thailand
? Climate and Seasons
? The People
? A Brief History
? Government and Politics
? Town and Country
Chapter 02 VALUES & ATTITUDES
? Knowing One’s Place
? Status and Face
? Respect for Others, and the Wai
? Self-Confi dence
? Self-Control
? Maintaining Social Harmony
? Love of Fun
? Generosity
? The Importance of the Head
? Attitudes to Sex
? Attitudes to Foreigners
Chapter 03 RELIGION & TRADITION
? Thai Buddhism: A Brief Description
? Visiting Temples
? Religious Rites
? Religious Festivals
? The Brahmin Infl uence
? The Spirit World
? Other Religious Groups
Chapter 04 MONARCHY & MILITARY
? The Monarchy Today
? Respect for the King
? The Chakri Dynasty
? Who’s Who in the Thai Royal Family
? Royal Titles
? The Armed Services
? Important Military Prime Ministers
? The Armed Forces Today
Chapter 05 FAMILY & SOCIAL RELATIONSHIPS
? Children and the Family Hierarchy
? Names and Nicknames
? Family Obligations and Nepotism
? Birth and Birthdays
? Marriage
? Death
? The Position of Women
? Thai Houses
? Relationships at Work
? Thai Relationships with Non-Thais
? Visiting People at Home
Chapter 06 TIME OUT
? Eating Out—Thai Style
? Thai Cuisine
? Meals
? Words on the Menu
? Typical Dishes
? Condiments
? Fruit and Desserts
? Drinks
? Shopping
? Sightseeing
? Cultural Life
? Popular Culture
? Sports
? Holidays and Festivals
? Nightlife
Chapter 07 TRAVEL, HEALTH, & SAFETY
? Ease of Travel
? Arrival
? Entry Restrictions
? Transportation in Bangkok
? Transportation in the Provinces
? Where to Stay
? Security
? Health Matters
Chapter 08 BUSINESS BRIEFING
? Preparation Is Vital
? The Chinese in Business
? Management Thai Style
? Establishing Trust
? Meetings
? Dealing with the Government
? Women in Business and the Professions
? Kickbacks
Chapter 09 COMMUNICATING
? The Thai Language
? Communicating with the Thais
? Understanding Thai English
? Addressing People
? Learning Thai
? A Word about Time
? Dos and Don’ts
? Communications and the Media
? Conclusion
Appendices
? Places
? People
Exercises
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